This is the future unfolding before us at its best.
We are lucky to watch the worlds largest media company camouflaged as technology company (Google) working in building a platform that I believe will be open to all but only Google can monetize it better than all (core competency!!).
People who have content will make money as the editor of sport illustrate says in the end. I see a grand change happening before my eyes and enjoying every bit of it.
Partha's Blog 